The Updentity solution provides a secure means for businesses and organizations to update, consolidate, and deduplicate contact information in a self-service manner. The Updentity solution is cloud based and meant to act in conjunction with users' current CRM rather than replace it. The system comes bundled with many features allowing users to keep their contacts’ records fresh by updating, consolidating, deduplicating, and backing up contacts securely across platforms, devices, and departments. Phone numbers, email addresses, and physical address fields are updated with the most current update information from a variety of sources including social networks, the Web, and third-party providers. The solution currently provides contact updates using Facebook and LinkedIn social media integration as well. Bashpole Software, Inc., the software company behind the Updentity system, has been operating for more than 5 years in the industry.

The company has federal and private industry customers located across the United States. Customers have remarked on the professionalism, thoroughness and great customer support they have received from the Updentity team. They have additionally made positive comments on the increase in revenue they have received from the contact updates via phone-a-thons. The Updentity service will continue to improve upon its cutting-edge technology enabling customers to take advantage of new and improved features on a regular basis.

• Current project with the Defense Advanced Research Projects Agency's (DARPA's) Small Business Innovation Research Program (SBIR).
• Pilot studies conducted with Eureka College, Eureka, Illinois, Huntington University, Columbia City, Indiana, and Taylor University, Upland, Indiana. These studies were completed by initially analyzing their alumni contact records, providing phone number, email address, and physical address updates, as well as evaluating the success of these updates.
• Contracts with Alumni Associations.
• Professional services consulting on how to do a better job of consolidating and managing contact data from these entities.
• Pilot study with the Licenses and Inspections Department of the city of Philadelphia.

The Updentity contact maintenance solution’s differentiators give it the competitive edge. The secure Updentity system provides an on-going service which is able to push new contact updates to customers over time. The Updentity system uses a history of changes to improve the update and deduplication results provided to customers. The system learns from all user feedback and reporting over time [crowd-sourcing] to provide accurate results and eliminate redundancy.

The Updentity solution provides a means for businesses and organizations to update and deduplicate contact information. The Updentity programming staff is capable of making the system customizable to existing organizational needs. We are dedicated to support customer service needs. In addition to outstanding customer and technical support, these major differentiators enable the Updentity solution to surpass the needs of its customers.

D&B ranked, Bashpole Software, Inc. has been operating for more than 5 years in the software industry. The company receives revenues from state and national government agencies. Additionally, the company collects revenues from paying customers.

The company’s headquarters is located in North Webster, Indiana, and the company has a strong presence in Philadelphia, PA. Bashpole Software’s headquarters is equipped with computers and typical office equipment. The company owns a server in addition to owning and maintaining US-wide residential contact data and world-wide business contact data. The company’s team is located locally, and it maintains a staff across the continental United States.

The Updentity team is made up of a group of individuals with diverse qualifications. Professional educational disciplines include Computer Science, Computer Graphics, Web Design, Web Development, Physics, Engineering, Mathematics, Neuroscience, Cognitive Science, and Psychology. The team’s diverse qualifications offer perspectives and contributions vital to the success of a fast-paced technology company.

The Updentity leadership team is experienced in management and technology development, and its workforce includes those with many years of experience in various relevant industries, and those with a fresh outlook on the new wave of technical users. The team is industry-best, and it includes workers with varying degrees of management experience, consulting experience, analytics, research and development backgrounds, in addition to programming, database and system administration exposure. This combined experience proves an advanced level of team and industry competency.

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